Zelig Advisory Services helps ambitious companies realize their growth potential.
A compelling, motivating business and brand narrative is the foundation of every successful enterprise. Yet even the best narrative is only as good as its execution.
At Zelig Advisory Services we shape and hone a company’s narrative, then apply it to initiatives that will accelerate revenue. We offer strategies that can actually be executed—in the real world, on a real schedule, within a real budget—so you can power forward with a purpose, a plan and a clear picture of what you’ll achieve.
When Narrative, Execution and Growth Collide.
Simply put, an enterprise narrative is the thematic thread that ensures all aspects of an organization are working in unison, bound by a common framework and principles, to shape company culture and drive results.
A powerful narrative inspires and unites employees, excites partners, attracts customers and engages influencers. Concise but comprehensive, specific but with room to grow, the narrative defines the company’s purpose and vision, communicates its strategy and embodies its culture.
At Zelig Advisory Services, our enterprise narratives are grounded in practical and pragmatic execution frameworks that can easily be adopted and applied to drive results.
We do the legwork, settle on a narrative and then execute with you. When you partner with Zelig, you actually get the work done. And when you get the work done, the strategic narrative and the execution together drive growth. It’s a beautiful thing.
Who’s Right for Zelig Advisory Services?
At Zelig we are driven by bold ambition rather than by budget. We attract clear-minded clients perceptive enough to know they need outside help to define and prioritize. Zelig’s clients cover the spectrum and include:
˧ Start-up founders raising seed capital who need strategic business and marketing advisories to build their investor narrative and go-to-market operating plan.
˧ Start-up founders who are managing their day-to-day business but not reaching the scale of growth they have promised.
˧ New or first-time CMOs who want to put points on the board and need help to clarify, prioritize and execute.
˧ Business or departmental leaders in established companies who need help designing the next strategic initiative to deliver on business-plan goals.
˧ Founders of small and midsize businesses who are looking to inspire and fuel their next growth spurt and get to the next level.
˧ Companies that need “fractional” CMO expertise to help improve the effectiveness and efficiency of their internal and external marketing support systems.