Charting the Right Course
At Zelig Advisory Services, we ask a lot of questions. Encourage a lot of dialogue. Those questions and the conversations around them unearth that most precious of jewels: insights.
Those insights generate ideas. Those ideas often become the singular initiative for growth you need. If you see value in a highly organic and collaborative approach, we’ll develop a tailored plan and an approach to move your business forward.
While our adaptive and bespoke process may be different from that of a typical consultant, you’ll find it more enjoyable and productive.
Zelig works with clients along a spectrum of situations, depending on their needs and circumstances. Some clients need discovery and diagnostic assistance to unearth the fundamental problems and opportunities. Often clients have the diagnosis but haven’t yet distilled it into a single strategic narrative that addresses the issue. Some clients simply need a steadying hand and outside perspective to help define the execution (tactics, resources, organization) that can fully leverage the commercial value of their strategic narrative. In many cases clients need the full end-to-end advisory experience.
Services
At Zelig we have proven expertise in these areas, all of which are highly correlated to revenue growth. We will chart the right course and develop the initiatives and approaches your company needs and deserves to realize its potential.
Branding
Strategic brand narratives
Brand identity (development and execution)
Marketing
Strategic and tactical planning
B2C acquisition, retention and loyalty
B2B account-based marketing
Marketing Operations
Organization and structure
Content-asset audit and optimization
Operating-system efficiency and effectiveness
ROMI (return on marketing investment) analysis and optimization
Go-to-market planning
Partnerships
Strategic-partner alliances: strategy, identification, search and closure
Mergers and acquisitions
Marketing service partner search and selection
Marketing service partner appraisal and evaluation
Brand/Product Development and Rollout
Lean start-up/MVP (minimum viable product) assessment and advisory
Market-fit analysis
Addressable-market analysis
Strategic marketing planning
Vertical/industry positioning
Marketing-spend modeling
Financial modeling
In-house resource planning
Investor narrative development and presentation production
Marketing Recruitment and Executive Coaching
CMO, VP, director
One-to-one executive leadership coaching (marketing and agency leaders)
Active Promotion
As a rule, Zelig Advisory Services does not work with clients in harmful industries or those that violate the founder’s personal principles. That’s our choice. We don’t believe it’s fair to a client if we don’t believe in their product or service.
Of course, there is a flip side to this. If Zelig takes up a project with a company, it means we firmly believe in its business idea, its principles and its purpose. Zelig will do everything in its power to promote that company to our network. In fact, in many cases it is our role to help identify an audience for a new business proposition. When conditions warrant, we will call on all our relevant network contacts to help validate the premise. Often, those contacts become customers.